There is an old saying in China: Good wine needs no bush which means that if you are excellent enough, you will be well-known to others.
However, as far as I am concerned, nowadays if you don’t know anything about marketing, you have no chance to be known. Just like some niche brands, they have good design, good quality whereas they are not famous enough. Today Digstories wants to share some niche fashion brands with you.
LES BENJAMINS is a light luxury brand or avant designer brand from Turkey, Europe. As a brand founder and creative director (CD）， Bunyamin Aydin established street fashion brand LES BENJAMINS in 2011 which headquarter is in Istanbul. LES BENJAMINS shows European street style, highlight the gorgeous in low-key texture with powerful graphics which sweeps across the world rapidly and becomes the new fashion favorite in recent years.
This brand praises the diversity of culture and you will find that in each language, religion, and peoples, there is Benjamin or related name. Every design of LES BENJAMINS includes the concept of cultural set. Many stars like Luhan, Z.TAO love this brand very much.
The other niche fashion brand is also unique which is popular around the world. It is female fashion brand N12H that its name is from designer’s house number. The designer Nerissalee has different growing background of New York, HongKong, London, and Tokyo. After graduation from Parsons School of Design at the New School, she worked at AnnaSui and PeterSom. The design of N12H is durable and more feminine in fabric and tailoring so it has more stars’ fans.
Now don’t hesitate to scroll down to enjoy these pics and which brand do you like?
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